Luxury That Belongs to the World
Gold Silk is a luxe jewelry brand with a unique manufacturing process—they use superfine gold and silver beads to create individual strands that seem delicate—but are actually quite strong. A Gold Silk necklace flows almost like a liquid—and it’s unique in the international marketplace.
Gold Silk sells its jewelry to the travel market primarily through duty free stores, cruise lines, and airlines. They needed several short brochures for different purposes: point-of-sale, inserts that come with the purchase, and trade show and conference brochures for retailers. The challenge here was framing the company’s pitch to appeal to both the retail customer—and the retailers who sell their products. Click the links below to read more.
Long Point-of-Sale Brochure
After-Purchase Insert
Storybook Jewels: Consumer Point-of-Purchase Brochure
Storybook Jewels: Retail Brochure