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h3.Using Jargon In Your Copy: Tips for Success.
It’s typical advice that writers should avoid using jargon-as they should using complex words and sentence construction-when writing business copy. And it’s good advice if you’re writing for a non-expert general market. Read on…
h3.Getting Customers to Buy—Regardless of Price.
Everyone who sells a product or service occasionally comes up against price resistance. In your writing promotions, there are several ways to get past this. Throw the right combination of these at a customer, and chances are their resistance to your price will crumble in no time. Read on…
h3.Boosting Your Credibility: Online and In Print
If you want to get people to do business with you, you have to cultivate their trust. And you have to convince them that you’re legitimate-you really do have the knowledge, credentials, or experience they’re looking for. There are a few different ways to do this in print and online marketing, depending on the type of promotion you’re writing for and what you’re selling. Read on…
How to Increase Your Email Marketing Response
The success of your email marketing campaign is all about the copy. What you write makes a big difference in whether your email gets read-and clicked on. Here are a few tips to boost your response-and get more from each email.
B2B vs. B2C Copywriting: What’s the Difference?
Selling in writing is fundamentally different when your audience is a business rather than the general marketplace. While it’s true that some sales techniques-knowing your audience, finding the unique selling proposition, overcoming your prospect’s objections-will work in both B2B and B2C markets, the devil is in the details-and those details could make the difference between a winning or losing promotion. Read on…
Make Your Website a Resource in Six Steps
Search engines try to feature websites that are good resources for their users. For each search phrase a user types in, Google looks for sites that contain lots of content related to that phrase. It also looks for sites that are linked to on other sites, using that phrase or related phrases as anchor text. The more helpful and relevant your site is, the more likely Google is to put you at the top of its list. And the better the content on your site, the more likely other sites will link to yours as a resource. Read on…