Article Library
Looking for tips to boost your business through writing? You’ve come to the right place. We offer articles designed to help our clients boost response rates and improve their marketing writing. Check out past writing articles or sign up to have them delivered directly to your inbox.
Adapting Print Copy for the Web
An online environment has different demands than a print publication-and it’s never a good strategy to just copy the text from your company brochure online. Here are a few tips on how to change the writing on your print collateral to make it work online. Read on…
Writing Effective SEO Copy That Sells
Writing SEO-friendly web pages involves more than simply working in your keywords as many times as possible. Google has become sophisticated enough to detect and penalize you for “overstuffing” your page with keywords-and if you don’t write to sell, you can bring in all the traffic in the world and it won’t make you any money. Your web pages have to appeal to search engines and people at the same time. Here are the steps you need to follow to do that. Read on…
Four Mistakes Online Businesses Make With Their Website Copy
Your website copy is a salesperson in print-it makes the case to your visitors why they should buy from you or hire you. If the case isn’t compelling, you could be leaving money on the table: losing business without even knowing it. Here are four common mistakes online businesses make with their website copy-and how to fix them. Read On…
How to Get The Most From Your Squeeze Page.
A squeeze page is designed to convert your web traffic into leads-it gets your prospects to share their contact information. The traffic you drive to your site could get there through viral marketing, article marketing, social media marketing, and other SEO methods. But instead of directing your traffic directly to the page that sells your product, you’re driving them to a page that collects their email address-the squeeze page. Read on…
Web Writing Tips: Five Qualities of Effective Online Writing.
Whether you’re writing articles to promote a business, building your blog, or writing content for an e-zine, your writing has to stand out on the web. Effective web writing involves writing articles that are concise, well-organized, and easy to scan. Here are five qualities the best examples of online writing have in common. Read on…
Copywriter vs. Consultant: Deciding What You Need.
From the outside, the line between copywriter and marketing consultant can look a little blurry. Copywriters are sometimes asked to give marketing advice to their clients, and part of a marketing consultant’s job is articulating a company’s position and message. And within both industries, some “value-added” professionals operate under both umbrellas. Read on…
Seven Things To Look For in an SEO Firm.
Your rankings on major search engines can make a difference between success and failure online. It takes time, skill, and persistence to keep on top of the search results-which is why many businesses hire professionals. A good search engine optimization (SEO) firm can put you high in the rankings. But a bad one can get you expelled from Google. Read on…
Six Reasons Why a Report is a More Powerful Selling Tool Than a Sales Brochure.
The world is full of advertisements. People see them when they surf the Internet, turn on the television, open a magazine or a newspaper. Everywhere we go throughout the day, somebody is going to try to sell something to us. Most people get handed plenty of sales brochures every week, and most of the time, they don’t get read. How do you make your sales literature stand out in a crowded marketplace? Read on…
Should You Outsource Your Writing?
Many small business owners are tempted to try to do it all themselves. But if you’re doing everything to keep your business running, you may be holding yourself back. Good writing can bring enormous returns—but only if it’s done absolutely right. And sometimes the time you spend on writing could be more efficiently spent on something else. Here are four instances when you should consider outsourcing your writing to someone else. Read on…
Write for Google? Write for People? How to Strike the Right Balance.
If you have a business website, naturally you want to rank well in search engine results. If you do, it could mean a huge boost in business…and if you don’t, your e-business could slowly starve. So it’s only natural that when it comes to online content, most business owners are very concerned about writing in a way that will satisfy the algorithms. Read on…
The Power of an Effective Autoresponder Series.
An autoresponder is a line of script that automatically sends an email response when someone sends you an email, clicks a button on your website, or fills out and submits a form. There are dozens of ways autoresponders can be used to answer customer questions and complaints, respond to specific questions, market, educate, and inform. Read on…