Article Library
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A Guide to Collecting Action-Packed Testimonials
Testimonials are an extremely valuable way to demonstrate your company’s credibility. Anyone can say their service or product is the best-but it’s what your customers say about it that proves it. Here are a few guidelines for capturing customer testimonials that tell your company’s story effectively. Make asking a habit. Read on…
Make Your Website a Resource in Six Steps
Search engines try to feature websites that are good resources for their users. For each search phrase a user types in, Google looks for sites that contain lots of content related to that phrase. It also looks for sites that are linked to on other sites, using that phrase or related phrases as anchor text. The more helpful and relevant your site is, the more likely Google is to put you at the top of its list. And the better the content on your site, the more likely other sites will link to yours as a resource. Read on…
Six Steps to a Better E-Zine
An e-zine can keep you in front of your prospects, help you market to a pre-screened list of people, and promote your credibility—all the things a paper newsletter does. But with an e-zine, you can do it more frequently and at less cost. But not all e-zines are created equal. Here are six ways to make yours pay off. Read on…
Easy SEO Tips for Non-Techies
Traffic: your website lives and dies by it. And there’s no better way to generate traffic than to rank high in the results pages of the important search engines: Google, Yahoo!, and MSN. There’s a common misconception that to get your site to rank high, you need to be a techie. This isn’t so. It certainly helps, but there are several things you can do to get your site ranked that require minimal technical skill. Here are a few. Read on…
How to Adapt Print Copy to the Web
An online environment has different demands than a print publication-and it’s never a good strategy to just copy the text from your company brochure online. Here are a few tips on how to change the writing on your print collateral to make it work online. Read on…
Writing Effective SEO-Optimized Web Copy
Writing SEO-friendly web pages involves more than simply working in your keywords as many times as possible. Google has become sophisticated enough to detect and penalize you for “overstuffing” your page with keywords-and if you don’t write to sell, you can bring in all the traffic in the world and it won’t make you any money. Your web pages have to appeal to search engines and people at the same time. Here are the steps you need to follow to do that. Read on…
Four Mistakes Online Businesses Make With Their Website Copy
Your website copy is a salesperson in print-it makes the case to your visitors why they should buy from you or hire you. If the case isn’t compelling, you could be leaving money on the table: losing business without even knowing it. Here are four common mistakes online businesses make with their website copy-and how to fix them. Read on…
Getting the Most From Your Squeeze Page
A squeeze page is designed to convert your web traffic into leads-it gets your prospects to share their contact information. The traffic you drive to your site could get there through viral marketing, article marketing, social media marketing, and other SEO methods. But instead of directing your traffic directly to the page that sells your product, you’re driving them to a page that collects their email address-the squeeze page. Read on…